Case claims collecting personal data breaches UK GDPR, but implications could be wider
A lawsuit filed in the High Court of England and Wales has demanded that Meta's Facebook social media platform stops harvesting personal data for the purposes of advertising and marketing.
The suit was filed by tech and human rights activist Tanya O'Carroll, who said this amounts to"surveillance advertising" with her legal team claiming:"Meta repeatedly refused to respect ... O'Carroll's absolute right to object to being surveilled and profiled" when she tried to opt out of having her personal data being processed by Meta for the purposes of marketing.
At the core of O'Carroll's complaint are allegations that Meta is breaking data protection law – the UK GDPR – by doing so, with her legal reps at AWO saying that internet users have had the"right to object" since the GDPR was adopted in the UK in 2018 .
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