Meta climbs into 'AI Sandbox' with tools for advertisers

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Meta climbs into 'AI Sandbox' with tools for advertisers
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Meta Platforms Inc. jumped into the AI Sandbox on Thursday, its set of new artificial intelligence-powered tools and services it calls a "testing...

Meta Platforms Inc. jumped into the “AI Sandbox” on Thursday, its set of new artificial intelligence-powered tools and services it calls a “testing playground” for advertisers.

Facebook’s parent company META said it’s working with a small batch of advertisers on three tools: text variation that generates several versions of an advertiser’s copy; background generation, which helps create images that advertisers can use as the background of their material; and image outcropping, which lets advertisers automatically adapt images... Meta Platforms Inc.

Facebook’s parent company META said it’s working with a small batch of advertisers on three tools: text variation that generates several versions of an advertiser’s copy; background generation, which helps create images that advertisers can use as the background of their material; and image outcropping, which lets advertisers automatically adapt images to be the correct size across Meta’s platforms.

“The aim here, again, is really to quickly test and learn and figure out which parts of these new capabilities are turning out to be most helpful for businesses to achieve their goals,” John Hegeman, Meta’s vice president of monetization, said in a press briefing Thursday morning in New York.

On Wednesday, Meta announced a new open-source AI model that links streams of data, including text, audio, visual data, temperature and movement readings.

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