Here's why 'green' terms like 'plant-based,' 'greenwashing,' and 'oat milk' are just now making their official debut in dictionaries. Plus, what this means for sustainability efforts ♻️
. The survey of 16,000 global consumers conducted by the company found that more than half of respondents say environmental sustainability is more important to them today than it was 12 months ago. It also showed that consumers’ actions are starting to match their intent.As plant-based protein sources continue to take a solid share of the market, meat-based purveyors are fighting back. A serious point of contention among meat industry lobby groups has been plant-based CPG labeling.
So, should the official indoctrination of these new words into the dictionary be considered a definite and validating win for sustainability efforts? We’d certainly like to think so, but a small part of us can’t help but think: Is finally adding these terms to the dictionary perfect timing, or is it simply too little too late?
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