Experts think Mercedes Benz Korea is looking to move to an agency model where direct sales are pushed to the fore car auto cars
Industry experts claim that Mercedes is looking to move towards a direct-to-consumer sales model in South Korea. The German manufacturer chose not to add to the speculation that it’s looking to take a leaf out of Tesla’s book by eliminating dealerships and streamlining deliveries. However, a spokesperson for the brand confirmed that talks were being held with dealers without elaborating on the details.
Mercedes has already made noises about revamping its European sales channels, cutting dealership numbers, bolstering online sales, and increasing direct sales to 80 percent by 2025. The new approach will seecut the number of large showrooms it holds in mature European markets while establishing “agencies” that handle deliveries.
Experts allege that Mercedes-Benz Korea recently spoke to its dealers about similar measures as the company looks to save on labor costs and the number of showrooms in South Korea. Such a move would also be seen as beneficial for reducing distribution costs in the face of higher-priced EVs.
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