With a desire to start a skincare line, no experience or access to a personal computer, Britni M. Ricard taught herself how to start a business and marketing fundamentals at a public library. Now, as CEO, she's thriving and keeping her brothers legacy alive through her beauty business Cota Skin.
"I think many people misunderstand when I speak about the regimen Cota shared with me. They think that I have a formula that he created. And that's not it. It's a simple step-by-step regimen that he had to maintain his skin," said Ricard."He used a cleanser, moisturizer, toner and would go on about his business.
"It was like I had to go back to school while working a full-time job. While I was educating myself on skincare, I was also educating myself on how to launch, manage, and run a business properly." and didn't get into the process of product formulation. Toward the end of 2019, I started to educate myself on product formulation and learned that I could create my own formula," said Ricard.
To her benefit, Ricard’s investment has yielded a high return. Beyond the dollars and cents, creating a product that could deliver results for her customers is what’s important.
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