Since 2012 Susanna Ausoni has been working as a freelance stylist. She also runs a vintage shop, My Room, in Milan, and this January, with journalist Antonio Mancinelli, wrote a book, 'L’arto dello styling,' on the history of the profession.
John and Yoko, Gala and Dali, Jane and Serge, Debbie Harry…. Among all the inspirational images on stylist Susanna Ausoni’s, perhaps the most revealing one is that of Muhammed Ali, as this petite Milanese woman seems to live by the champion’s adage: “Float like a butterfly, sting like a bee.” That is, in my opinion, the effect of her collaboration with Italian Egyptian vocalist Mahmood .
In the early ’90s Ausoni was “discovered” by Paola Maugeri, who was presenting a music show on Italian television. “I was 20 at the time, and that’s where everything began,” the stylist says. “Before, there were costume designers, which is a different job, and musicians would talk directly to the designers, to the fashion houses,” she explains. Ausoni became a bridge among all of these areas.
At MTV, Ausoni’s job was to create a fashion image that worked with and amplified the talent’s personality. To do so, she focused on the mix of contemporary and vintage clothes, with the aim of “taking something from the past and making it go forward into the future. That’s the difference between costume and styling,” she says. “Costume stays in the era [it references], while styling is mixing, and looks to the future.
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