Meet the Mattel CEO who convinced Margot Robbie to become Barbie – and is being played by Will Ferrell in the movie
, Kreiz was determined to use his experience running media companies to reinvent Barbie and its other well-known brands and saw an opportunity to turn the doll into a star of a live-action movie., Kreiz recalled how just a few weeks after starting at Mattel, he earmarked Margot Robbie as the perfect actor to play Barbie.
Kreiz, with his chiseled jaw, pearly white teeth and broader good looks, might look more like Ken, played by Ryan Gosling, than the ghoulish CEO played by funnyman Will Ferrell.
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