Brian Johnson, aka Liver King, cares about “changing millions of lives” by promoting an “ancestral” lifestyle. He also wants to sell you the supplements to get there.
There’s both a marketing and entertainment quality to Liver King. He’s memeable — weird enough for a non-bro to follow but charming enough to actually inspire people. And conveniently, he’s also the CEO and owner of four businesses that sell supplements and protein powders aimed at people who want to live and look just like him, which a follower can purchase by just clicking a link on his Instagram or TikTok.
This is not exactly a new phenomenon, as brands become increasingly dependent on social media platforms — and influencers — to find viral success. Particularly in the wellness space, nonregulated products like detox teas that advertise a flat tummy have played the algorithm in order to cut through the saturation of marketing. And inversely, many influencers have used their growing following to sell.
Johnson seamlessly merges the Liver King persona with the products he sells. For instance, taking Ancestral Supplements, one of Johnson’s brands, supports one’s journey to the “ancestral lifestyle,” which is achieved by following nine “ancestral tenets” revolving around positive lifestyle habits, such as eating unprocessed foods and getting a good night’s sleep.While the nine tenets can be applied to anyone , Johnson largely related the practices to optimizing testosterone levels.
Stollman stressed that including whole foods and plants into your diet is crucial to decreasing inflammation and increasing longevity, and she questioned Johnson’s qualifications to be sharing nutrition tips. When asked if he had any certification in nutrition sciences, Johnson, who says he is a health coach, told BuzzFeed News that he has a degree in biology and chemistry.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
King County officially ends COVID vaccine requirements for businessesAs of March 1, King County's vaccine requirements for most businesses has officially ended, as health leaders continue to urge caution.
Weiterlesen »
Burger King shrinks chicken nuggets meal size as inflation eats into marginsBurger King's largest franchisee, Carrols Restaurant Group, revealed that the fast-food giant has reduced the number of chicken nuggets in its meals to eight pieces from 10 in order to 'limit the impact of higher input costs and help improve restaurant-level profitability.'
Weiterlesen »
'King Richard's' Demi Singleton Talks 'Surreal' First Red CarpetThe actress wore a Celine LBD to her first awards show, which was held on the night of her 15th birthday.
Weiterlesen »
“King Richard” Star Saniyya Sidney on Finding the Perfect Dress, Skin Care, and Old Hollywood GlamThe actor took us behind the scenes as she got ready for the SAG Awards 2022.
Weiterlesen »