The Block sat down with Samuel Jordan, the digital fashion designer behind the collection.
Burberry, the UK-based luxury fashion company, has launched a collection of virtual handbags on Roblox.
Burberry, the British luxury fashion brand, said on Wednesday that it has launched virtual handbags on social gaming platform Roblox, inspired by one of the brand's physical handbag designs. "The expression of our digital personas is a fascinating concept and one which we know is increasingly important to our customers," said said Rachel Waller, vice president of channel innovation at Burberry, in a statement.This isn't Burberry's first foray into gaming. In October 2019, the company launched its first online game called B Bounce.
"I first started playing Roblox when I was 12. My older brother Zack asked me to do it just to hang out with him. And I grew up homeschooled so I didn't have many friends socially. Roblox is really where I found community," said Jordan in an interview with The Block.
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