The new K-pop girl group NewJeans_ADOR, as well as their label CEO Min Hee Jin, share insight with Billboard into their surprise debut that could help inspire new business models in the industry.
asked for comment), it’s clear that CEO Min, ADOR and NewJeans are blazing a path that feels remarkably fresh for an industry that’s big on creativity in its art but more conservative in its overall business practices. Read on for exclusive reflections from Min Hee Jin and the NewJeans members.Min Hee Jin:
There were reports you were working on a group that would be in collaboration with BIGHIT and SOURCE Music. Why was it important for you to have your own label in ADOR?When I received the offer to work together before ADOR was ever formed, I thought it over carefully. Realistically, there would have been a number of different challenges involved, so I decided to focus on ADOR as originally planned.
Most important of all, there were reasons for selecting the songs I did and the way I ordered them on the EP, so it was important for all the tracks to stand out equally in order to showcase NewJeans’ true colors properly. I thought that having more singles than non-single tracks would make everyone curious what our plan was and make them want to listen more.
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