.Maluma talks about his new record label Royalty Records, how he's giving back to the people of Colombia, the importance of representation and more. Read his Billboard cover story ahead of BillboardLatinWeek here:
with Maluma has garnered 70 million YouTube views, compared with 9 million for the original clip. “In the streets, we have a saying, ‘[He’s my dad]’ — you say it about someone who has your back,” says Blessed, who signed to JM World Music in 2019 and Cigol Music Group stateside in 2021. “It was exactly that with Maluma. Thank God it wasn’t in the streets, but in music.”
Maluma photographed on August 12, 2022 at The 1896 in Brooklyn. Dolce & Gabbana jacket and boots, Nike sunglasses.Two weeks of rigorous rehearsals later, Abril went from singing Maluma’s songs in her bedroom to staring straight into his eyes and harmonizing with him in front of 55,000 cheering Medellín fans. Shortly after, Abril became the first signee to Royalty Records, which Maluma says wasn’t part of the plan for the in-the-works label.
“I’m sure that Maluma and his team don’t need to help new artists grow, but they do it because they want to help make dreams a reality,” says Paulina. “I feel fully supported by Maluma and his team when it comes to promoting the regional pop genre so it becomes a worldwide trend.”He may be a newly minted executive,cover shoot in Brooklyn — flanked by his tight-knit team and his trusty Doberman sidekick, Buda — is still very much a star.
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