The golden arches are putting a new small-format restaurant concept to the test next year that will embrace the McDonald's ethos with a lesser-known character in the limelight.
ByThe golden arches are putting a new small-format restaurant concept to the test next year that will embrace the McDonald's ethos with a lesser-known character in the limelight., McDonald's CEO Chris Kempczinski announced the fast food chain will begin testing CosMc's, which he described as"a small format concept with all the DNA of McDonald's but its own unique personality.
The concept, driven by McDonald's new business ventures team, will begin testing in"a small handful of sites" in select locations next year, Kempczinski said.McDonalds fast food chain is pictured in Chicago, April 3, 2023. "Grimace has been everywhere in the past few months, all over the news, and more than 3 billion views on TikTok," the CEO said on the earnings call."This viral phenomenon is yet another proof point of the power of marketing at McDonald's today."
Kempczinski said that"the theme was Grimace" this quarter, which ended June 30 and included the June 12 launch of the limited-time menu item.
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