A study found the fast food giant’s child-targeted Instagram posts were more common in lower-middle-income countries (22 percent) than in higher-income countries (12 percent)
Fast food giant McDonald’s appears to be focusing more on children in lower-and-middle income countries, anBMJ Nutrition Prevention & Health
The study analysed marketing posts on McDonald’s Instagram account in 15 countries where it operates: USA, Australia, UK, Canada, UAE, Portugal, and Panama ; Romania, Lebanon, Malaysia, Brazil, and South Africa ; Indonesia, Egypt, and India . The three lower-middle income countries had more posts than the five upper-middle income countries and the seven high income countries . Children-targeted posts were more common in LMICs versus in HICs .
Given fast food’s impact on nutrition and negative health outcomes, the international growth of fast food companies – especially in LMICs – may “exacerbate the double healthcare and economic burden of communicable and non-communicable diseases,” the study warns. The paper’s authors conclude saying there is a growing need to “address the globalisation of food and beverage marketing in developing countries that may experience higher burdens of poor diet, obesity and related illnesses.”
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