It's a dream come true for hungry customers.
, DoorDash collected a 15.5% commission on all delivery orders. With the new arrangement, the aggregator will be taking a smaller cut for on-time orders, but a larger cut for late orders.
The new"tiered rate system" will take effect next year, and institute a new base commission rate of 11.6%. That rate increases, incrementally, for"late" orders—any delivery more than four minutes late. Orders over seven minutes late, for example, will be charged a 17.6% commission. The new contract also specifies a separate set of rates for orders from members of DoorDash's loyalty program, DashPass. DashPass orders now come with a base rate of 14.1%—and orders over seven minutes late will be subject to a hefty 20.1% commission.
Industry experts believe the new tiered rate system will be good for business at both McDonald's and DoorDash, increasing Mcdonald's overall take for delivery orders, and protecting DoorDash's margins from delay-related fees and refunds.have flourished during Covid, thanks to increased demand for off-premise dining. And even with the pandemic subsiding, delivery sales have continued to grow.
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