McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.
Global same-store sales, or sales at stores open at least a year, rose nearly 12% in the April-June period. That handily beat Wall Street’s forecast of a 9.4% increase, according to analysts polled by FactSet.
Revenue rose 14% to $6.5 billion, the Chicago chain said Thursday. That was also ahead of analyst expectations for $6.3 billion. Price hikes on some items in the U.S. did not dent customer traffic, the company said. Sales in the U.K., Germany and China were also strong.
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