McDonald's wants an Oscar.
. But its latest campaign makes use of the many appearances its products have made in wider pop culture, from George Costanza treating his date to a Big Mac in Seinfeld to The Office boss Michael Scott's penchant for Filet-O-Fish.
The 'As Featured in' meal will feature a choice of 10-piece Chicken McNuggets, a Quarter Pounder With Cheese or a Big Mac and medium fries – all items that have appeared TV shows or films. There's also Loki-themed sweet and sour sauce with a QR code that leads to sneak peeks of the upcoming second instalment of the Disney+ series.
And McDonald's is keeping us guessing about what's in store for the accompanying main commercial, or 'movie'. Head of social media Guillaume Huin wrote onthat the roll-out of the campaign is built like a movie release."Teaser. Trailer. Movie poster. Stills. And as expected our 'movie' will be out on 8.14. And there might be new footage of some of your favorites shows in there.