McDonald's hit its Happy Meal nutrition goals ahead of schedule
, Braun notes that there is a lot of momentum and desire to keep making changes. In the past few years, the global system has added over 40 new fruit, vegetable, water and dairy SKUs . Just last week in France, McDonald’s began. McDonald’s France already offers carrot sticks and grape tomatoes as Happy Meal options. In Sweden, the McFalafal can be ordered as part of a Happy Meal, while Taiwan offers corn cups.
Such changes will inevitably impact consumer behavior when considering McDonald’s massive scale of more than 36,000 restaurants serving about 69 million people every day. In the U.S.
Last year, McDonald’s added to its 2013 initiative with Healthier Generation, calling the updated plan a “Offering more balanced mealsLeveraging innovative marketing to help increase purchase of items that contain recommended food groups “Our 2018 commitment built on our original set of commitments. We had a lot of learnings by then and made a lot of progress and we wanted to take that to the next level and up the ante,” Braun said. “The biggest difference is our new set of commitments includes a prescribed set of nutritional and ingredient parameters, which is the first time we’ve put that out globally. Our hope is that we continue to push forward and be better.
Braun stopped short of stating whether or not such commitments provided McDonald’s with a competitive advantage. Its QSR burger competitors offer similar alternatives as well, while Burger King even goes so far as to offer a 300-calorie peanut butter and jelly sandwich on the kids’ menu and Wendy’s lists a kids’ chicken wrap on its menu.“With our scale, we are a leader in this space and a lot of people watch us closely,” she said. “I want customers to look at us as an ally.
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