The golden arches have come down in Russia.
12 June 2022, Russia, Moskau: The logo of the Russian McDonald's successor in Moscow. Three months after McDonald's suspended operations in Russia, hundreds of people streamed into its famous former outlet on Moscow's Pushkin Square as the restaurant reopened Sunday under a Russian owner and a new name.
Govor is moving fast to reopen the shuttered outlets. It wasn't until a couple of hours before the Pushkin Square restaurant opened that the Russian chain's new name was announced: Vkusno-i Tochka .15-year-old Ukrainian boy dubbed a hero after using drone to help defeat Russian forces: reportThe logo is different, but still evokes the golden arches: a circle and two yellow oblongs — representing a beef patty and french fries — configured into a stylized M.
12 June 2022, Russia, Moskau: A long line stands outside a branch of the Russian McDonald's successor in Moscow. The crowd at the Pushkin Square outlet, however sizable and lively, was no match for the turnout for the McDonald's opening in 1990, when people waited in line for hours. At that time, McDonald's had psychological and political resonance beyond hamburgers.The opening was the first taste most Muscovites had of Western consumerism and service efficiency, as well as a sign the Soviet Union was slowly dropping its guard and allowing foreign culture into the country.
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