Since the debut of the Grimace shake, TikTok users have been excitedly ordering the shake and then pretending to die on camera after consuming the purple beverage.
. Even in those commercials, though, the bumbling thief never attempted to poison or murder anyone who got in his way.
When ad execs realized that Grimace was frightening young potential consumers, they softened the character, dropping the "evil" from descriptors and lopping off one of his sets of arms. Soon, benevolent Grimace was just a triangular lump in Ronald McDonald's gang of fast food lovers, and the villainous Hamburglar filled Grimace's former role.
A photo from McDonald's Instagram ad campaign for"Grimace's birthday" styled to look like a retro photo shoot. Grimace was introduced at McDonald's in the 1970s.McDonald's still isn't certain exactly what Grimace is, though. In 2014, the company's corporate Twitter accountThe ambiguity surrounding Grimace, as well as his villainous past, seem to have made him a suitable template for meme-making.
While the Grimace shake is tamer than those offerings - it's a berry-flavored milkshake, so it's more akin to Heinz's green ketchup than a nauseating mustard-flavored ice cream - it's still a gambit. It seems to have worked - the hashtags
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