Maybelline is the latest company facing boycotts over its partnership with transgender social-media influencer Dylan Mulvaney. The backlash has stemmed from a TikTok that Mulvaney, 26, posted showi…
The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing off the cosmetic line while celebrating her 365th day of publicly identifying as a woman.
The promotional post spurred protests against Maybelline, similar to the wave of boycotts against Anheuser-Busch’s Bud Light for featuringMany have taken to social media to blast Maybelline for partnering with Mulvaney, calling on others to boycott the makeup company.Dylan Mulvaney promoted Maybelline in preparing for her 365th show.dylanmulvaney/InstagramMany are now calling for a boycott against Maybelline for partnering with Dylan Mulvaney.
Maybelline and its parent company, L’Oreal, did not immediately respond to the Post’s request for comment.It remains unclear if the calls to boycott Maybelline will gain as much traction as the one against Bud Light, which has seen sales for the beer plummet, according to the latest data from an industry research firm.
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