Maxwell House is partnering with Amazon to introduce a Mrs. Maisel-themed Passover Haggadah
New York Maxwell House is partnering with Amazon to give its iconic Passover Haggadah a"Marvelous Mrs. Maisel"-themed lift.
The coffee company has given out Haggadah booklets, which contain the Jewish text used to guide the first Passover meal, since 1932. The longstanding promotion has set Maxwell House apart from other coffee makers over the years. But this new television tie-in could help the brand stay relevant in a crowded market."The Marvelous Mrs. Maisel" debuted on Amazon in 2017.
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