Warner Bros. Discovery's streaming service Max will launch a live-sports tier in October, just in time for baseball's postseason.
Warner Bros. Discovery’s streaming service Max will launch a live-sports tier in October, just in time for baseball’s postseason.
In addition to regular-season games, its lineup will include the MLB playoffs, which start Oct. 7; the NBA All-Star Game and playoffs; the NHL Winter Classic and Stanley Cup playoffs; and Final Four men’s basketball. “We want to be everywhere sports fans are, and our unparalleled offering of leading sports, combined with the power of the Bleacher Report brand and content, including the unique way B/R engages with young sports fans, all delivered through the new Max platform will enable us to broaden our audience and delight new fans,” Luis Silberwasser, chairman and CEO of Warner Bros. Discovery Sports, said in a statement.
The former HBO Max had shunned live sports for years despite being under the same corporate umbrella as Turner Sports, but started livestreaming the U.S. men’s and women’s national soccer teams earlier this year.
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