The Resort 2024 collection shown in Stockholm features references to Nobel Prize winners and flower crowns.
creative director Ian Griffiths’s show notes. The brief on his Resort 2024 collection shown Sunday in Stockholm is all about the origins of Scandinavian gender equality, filled with references to the Midsommar festival, playwright Henrik Ibsen’s New Woman archetype, the 17th-century lesbian Queen Christina , and author Selma Lagerlöf, the first woman to win the Nobel Prize. Also, somewhat anomalously: Vikings.
There was a new lightness to Griffiths’s resort offering, which was presented at Stockholm City Hall, the famous site of Nobel Prize award ceremonies. The show opened with Max Mara’s enveloping camel-hair Teddy Bear icon coat, cut in soothing cream shade and with decorative studs and tassels added.
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