Mattel introduces first Barbie doll representing a person with Down syndrome

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Mattel introduces first Barbie doll representing a person with Down syndrome
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The new doll is part of Mattel Barbie Fashionistas line, which aims to offer kids more diverse representations of beauty and fight the stigma around physical disabilities.

Mattel on Tuesday introduced its first-ever version of the Barbie doll representing a person with Down syndrome.

People are also reading… "This means so much for our community, who for the first time, can play with a Barbie doll that looks like them," Kandi Pickard, NDSS president and CEO said in a statement."This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating."

Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio Finally, in 2016, as it faced softening sales of the doll, Mattel crafted Barbie into a more realistic depiction by making the newer dolls more inclusive and diverse in their appearance. Barbie was reintroduced in four body types and seven skin tones, with 22 eye colors and 24 hairstyles. Her evolution continues with Barbie Fashionistas, which came three years later.

The new Barbie wears a pink ankle foot orthotics to match her dress and her sneakers feature a zipper to represent children with Down syndrome, some of whom use orthotics to support their feet and ankles.

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