Matt Windle is bullish about Lotus's future prospects:
The Evora was a great car, but didn’t sell especially well in the States. We loved it, but there were many who were convinced that it didn’t warrant a luxury price tag. How is the Emira going to change that equation?We've got a lot of work to do, we recognize that. You asked the question about whether the brand can take it to that next level of luxury. And it can. But we realized we were starting from a pretty low base.
We have new electrical systems, LED lights, all of those comforts that everybody expects is now on the Emira. There is a bit of a price to pay with the weight because of the [new] content we put in there—it's around a 1400-kilo car. To compensate for that, we widened the track, we've increased the wheel size. So dynamically it's as good as an Evora. It's not quite as light, but it's as good as an Evora, and with those comforts.
And yeah, selling cars in that [price] bracket is different. It's not like the Emira where you could pick up hundreds of orders in a week. It's a slow process, and it's a lot of money. People want to know that they're going to keep the value in their money.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
One Real Italian Bar Was Too Sexual For White Lotus Season 2Despite being known for its racier material, one Italian location proved to be too sexy to include in TheWhiteLotus season 2. '[Bar Turrisi] dates back to 1947, it used to be a brothel and gay hotspot.'
Weiterlesen »
35 Of The Saddest And Most Shocking TV Character Deaths From 2022Honestly, I'm still not over [spoiler] dying in The White Lotus Season 2.
Weiterlesen »
Stranger Things Leads Fan Poll for Most Hurtful 2022 Character DeathEddie Munson's StrangerThings season 4 death is the most hurtful 2022 TV death according to fans. What character death upset you the most?
Weiterlesen »
Biden bullish on 2023: 'Good year next year'President Joe Biden was optimistic for the coming year in brief remarks during his vacation in the U.S. Virgin Islands.
Weiterlesen »
The 'sexy' reality behind Sicily's 'White Lotus' hotelWith lavish Baroque villas, exotic gardens, dramatic landscapes, ancient art and a seductive vibe, Sicily seems to be the perfect location for season two of dark comedy series 'The White Lotus.'
Weiterlesen »
Vitalik Buterin highlights what he's bullish about for 2023Vitalik Buterin has also confirmed the rollout of the Ethereum Improvement Protocol (EIP) during 2023, which had been discluded as part of the upcoming Shanghai upgrade package in March.
Weiterlesen »