She continues as founder and president of Group 3 Holdings.
She will support Christina Fagan Pardy, founder and chief executive officer, and the team in all aspects of the development of the business, including design, product development, marketing and retail relationships. The company, which caters to women, men, kids and babies, makes beanies, mittens, wraps, sweaters and blankets among other products.
Gleason will be instrumental in building upon the current NFL license, obtained by the company, by using Gleason’s relationships and knowledge of the professional leagues and college/university licensing business.“I couldn’t be more excited, or feel more fortunate, to add Mary to our team as a strategic adviser. Her illustrious career in sports licensing and history of successful product launches in this industry makes her invaluable to our team and we are eager to get started.
Gleason noted, “I am excited to support Christina and team as they navigate and grow this business. Christina is a dynamic CEO and I am thrilled to share my experience with her to help this woman-owned business reach its full potential. It is a great time for women to participate in the ‘Sports’ licensing business through creative design and a unique point of view.”Sh*t That I Knit is a Boston-based knitwear brand founded in 2014 by Pardy out of a love of knitting.
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