'I do think that the manufactured content isn’t really cinema.'
The Big Picture Academy Award winner Martin Scorsese is putting out a call to "save cinema." In a new profile in GQ, the legendary director sat down to discuss his career and how the industry has evolved since his first film Who's That Knocking at My Door hit theaters in 1967.
When asked about whether mindsets are already shifting because of the superhero and franchise overload, he said: Martin Scorsese Equates Modern Franchise Blockbusters to AI Box office numbers and reviews are on Scorsese's side, even if it's extreme to dub superhero films and franchise features as "not cinema." This summer saw the rise of "Barbenheimer" which drove audiences to theaters en masse. Granted, Barbie is a franchise film based on the popular Mattel toys, but director Greta Gerwig gave it its own distinct message and flavor as Ken and Barbie enter the real world.
However, Scorsese went as far as comparing franchise films to the work of AI, even though he doesn't want to discredit the work of people aboard such projects:
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