Martin Lewis has told shoppers to take advantage of cheap vegetable deals
Martin Lewis has told shoppers to race to their local supermarket before Christmas and take advantage of their cheap vegetables.
Some may be keen to buy ingredients well in advance, the finance guru told people to hold off on buying veg until the supermarkets drop their prices - some of which have already started. Manchester Evening News reported Martin spoke on his BBC podcast before heading off on his Christmas break, explaining why the supermarkets were dropping their prices so much.
It can be described as a 'loss leader strategy' - which means the retailers actually lose money from the low prices, in the hope shoppers are attracted by this and purchase other things that have not been discounted. Aldi, Sainsbury's and Lidl have already announced their loss leader dates and others such as Tesco, Asda and Morrisons are expected to soon.On the Martin Lewis Podcast, the Money Saving Expert said: "The Christmas vegetable price war - it's on.
"Sainsbury's from Sunday 18th of December. It's at this point of the year these loss leaders are put on sale in the supermarkets to help people with their Christmas dinners to get you in store. "Pretty much all of them do it, those are the ones that are announced so far but I expect many of the other supermarkets to pick them up soon too."
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