The licensee becomes the acquirer.
for its headphones and speakers. Exact financial terms of the deal were not disclosed, but the resulting company will be the privately owned Marshall Group. The Marshall family will serve as its largest shareholder with a 24 percent stake.
In the immediate future, the CEO doesn’t expect much to change for either company. All of Marshall Amplification’s brands and subsidiaries — including Natal Drums, Marshall Records, and Marshall Live Agency — are included as part of the deal, and the CEO says they’re “100 percent committed” to both the company’s existing UK-based premium amp manufacturing facility and their factory in Vietnam.
“Since my father and I created the original Marshall amp back in 1962, we have always looked for ways to deliver the pioneering Marshall sound to music lovers of all backgrounds and music tastes across the world - and I’m confident that the Marshall Group will elevate this mission and spur the love for the Marshall brand,” Terry Marshall said in a statement.
In the long term, de Maillard says he hopes the merger will help speed up development, help them approach their product range “more holistically,” and ultimately share the manufacturing and product development knowledge gained from working across two very different industries. “What we are buying is basically the ability to make one entity greater than the sum of its parts,” de Maillard says. But he adds that “nothing has been decided” about the newly formed company’s long-term goals.
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