Marriott dives into home-rental to keep an edge on Airbnb
Arne Sorenson, president and chief executive of Marriott International, speaks with attendees during a Chicago Executives Club luncheon in Chicago. By Taylor Telford Taylor Telford Reporter covering national and breaking news Email Bio Follow April 30 at 11:49 AM Marriott International, the biggest hotel operator in the world, is launching a home-rental program as it struggles to stay ahead of the shifts in the hospitality industry, largely brought on by Airbnb.
Marriott’s move highlights the growing overlap between traditional hospitality leaders and such alternatives as Airbnb as they jockey for control of a changing industry. Airbnb offers 6 million listings worldwide, far more than any other hospitality company; last year, its sales eclipsed Hilton’s, according to data from Second Measure.
The 2,000-some rentals available through Homes & Villas won’t be managed by homeowners, but by third-party property companies. Rentals will be eligible for points through Marriott’s loyalty programs, just like they are through Marriott’s other brands, including Sheraton, Ritz-Carlton and Westin.
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