Facebook is going to have a rough 2020. Mark Zuckerberg's defiant quote shows he's getting ready for war.
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The 34-year-old billionaire CEO hinted at battles Facebook is likely to face — including over encryption, political polarization, and critiques of targeted advertising. It is debatable as to whether historic positive sentiment about Facebook was a result of the company being noncommittal, rather than a failure by broader society to appreciate the negative externalities caused by Facebook's deficient approach to content moderation and data security. But regardless, the message Zuckerberg is sending is clear: Facebook knows there's more trouble coming, and it's not going to back down.
Standing firm may be an effective strategy for Facebook for some of these issues. When it comes to antitrust, for example, US regulators have earned a reputation for having more bark than bite. So pushing back is not an unreasonable gambit for Facebook.
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