They're ditching bland athletic apparel for sequins, chokers and eyeshadow, challenging heteronormativity on and off the field.
Over the last four years, the apparent answer to temper fan vitriol has been to costume male NFL cheerleaders in masculine-presenting, like sweatbands, jerseys, or athletic apparel, so as not to make any viewers uncomfortable. If they wore shorts, they were often long and somewhat baggy. If they wore sleeveless shirts or tanks, they were often paired with pants, which was a reversal of the rules that governed the women cheerleaders: small garments, lots of skin, and loads of glitter.
As the culture changes to allow men, especially queer men, to dress and present however they want, the image of the male cheerleader is blossoming too. Dylon said he’s started wearing a full face of makeup on game days, something he never did before NFL cheerleading. “Whenever the makeup artist puts highlighter on these cheeks, I feel unstoppable.”“It feels so exciting to know that you don’t have to live a double life,” he said.
“I don’t ever want to feel like I am a male on the team,” he said. “I want to feel like I’m simply a part of the team. So in my brain, I want my uniform to match what everyone’s uniform looks like, I want all the uniforms to be cohesive, and I would love to have a uniform top that’s sleeveless with shorts, because we’re in the south and it’s hot.”Perhaps the male fans of the NFL aren’t ready for men wearing makeup and glammed out crop tops. But that doesn’t really matter.
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