Major League Soccer viewership is up. Now it has to convince networks it's worth $300 million a year
Major League Soccer put its entire rights catalogue up for auction as the U.S. soccer league seeks a new media deal that could be worth $300 million annually.
New York City FC forward Valentín Castellanos passes the ball forward against Portland Timbers midfielder Diego Chara during the MLS Cup Final between the Portland Timbers and New York City FC on December 11, 2021 at Providence Park in Portland, Oregon.While other U.S. sports leagues battle another Covid outbreak, Major League Soccer ended its 2021 season with some good news as it attempts to convince TV networks they should pay $300 million a year to carry its games., peaking at 1.
The viewership report arrives at a good time for MLS as the league seeks a significant increase from networks. Industry sources suggest MLS is seeking $300 million per season – up from the roughly $90 million it brings in from ESPN, Fox Sports, and Univision combined."They will do well," said Lee Berke of LHB Sports, a sports media consultancy firm. "But there's things that are working for them and things that will perhaps reduce their increase.
Fox Sports aired the Thanksgiving Day playoff game between the Timbers and Colorado Rapids, which attracted an average ofon Fox platforms. That became the most-watched MLS game on the network and the highest MLS audience since April 2004.
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