The 88-year-old actor and Harry Potter star is schooling the girls on how to pose in this Loewe campaign.
Few things are better than an unexpected casting choice. Think: Joan Didion’s turn as a Celine model, or Willem Dafoe walking for Prada’s fall 2012 men’s show. This week, Loewe debuted its new spring 2024 pre-collection campaign – and 88-year-old actor Maggie Smith stars at the centre of it.
Fashion fans were instantly obsessed with her fabulous modelling skills. “Maggie Smith for Loewe is everything I never knew I needed,” wrote one user on X, formerly known as Twitter. It’s not the first time a major fashion brand has cast a surprising figure in a campaign. Smith’s photos instantly drew comparisons to Didion’s 2015 ads for Celine, in which the iconic American writer sported the label’s giant sunglasses and sleek black turtleneck.
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