Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports. When Fox telecasts Major League Baseball’s 2022 All-Star Game from Los Angeles Tuesday night, viewe…
Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports.’s 2022 All-Star Game from Los Angeles Tuesday night, viewers are likely to notice big-league pitches from 25 marketers that have never purchased spots in the event, including Samsung, Adobe, Banc of America, Intel, Qatar Airways and Airbnb. They will join a slew of commercials from companies like Mastercard, Geico, General Motors, T-Mobile, Apple and Google that are already regular league sponsors.
“You can only deliver so much audience in tiny dribs and drabs” who come through targeting viewer niches via digital, says Evans. “You need to be able to get to the masses,” he adds. With that in mind, he says, “some advertisers you might think would be more traditional, more tuned to primetime, female-focused advertisers, are migrating toward live sports.”, when U.S.
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