It may still be in its infancy, but artificial intelligence (AI) is on the path to transform marketing paid GoAcoustic
AI and automation can free marketers from routine tasks, enabling them to be more productive and focus on creative work. Algorithms can predict customer preferences and behavior, allowing for hyper-personalization on a previously unimaginable scale. AI can also discover technical problems that prevent sales and help companies discover new opportunities, including untapped customers or unexplored markets.
Marketing software is increasingly adding AI capabilities, and by learning to use those tools, you can get started without making a big investment and expand your efforts later, Henderson says. “The company would have had no reason to think of this market, but it was wildly successful,” Sterne says. Here, insights were successful because a company defined a problem—the brand needed data about overlooked but potentially profitable customer segments—and tapped AI for guidance.After defining a problem, the next step is deciding which data to use—often challenging as companies learn how to manage and prioritize expanding databases.
Used correctly, AI can manage marketing processes at warp speed. An analytics engine can handle 10,000 columns of information from a million prospects, Sterne says. “It’s like putting a thousand statisticians in a box and turning the crank.” Smaller shops can pool company information with data from similar businesses, obtaining recommendations on everything from advertising models to resource management.
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