Turns out if you make a movie and then constantly advertise it, folks will go see it. Wild.
, the film has earned $45 million worldwide, and the bulk of that is stateside. At time of writing, North American metrics have it at $30.2 million, well above the $17-$20 million expectations. The remaining $14.8 million has been from international audiences, but regardless, the film’s made its cash back and then some.
was the top theatrical movie for the weekend—it earned an extra $45 million, putting its global total at $1.7 billion. But it’s still a solid victory foragain, Universal’s been going out of its way to market this thing via social media and viral videos. Marketing a movie: it works! As Universal’s domestic distribution president Jim Orr said: “Word-of-mouth is through the roof.”theatrical tenure, as Janaury is actually fairly stocked with movies.
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