Marks and Spencer forced to respond as lingerie model flooded with body shaming comments over her size
Marks and Spencer has sent a stern warning to customers after a picture of one of its lingerie models was subject to major backlash. M&S was forced to remind its followers that it will not tolerate hateful comments, when a photograph of one model wearing the brand's bra and knickers saw an influx of body shaming comments.
But Marks and Spencer was forced to step in after it noticed several people complaining that the model was 'too slim'. Others moaned that they wanted to see a bigger model who represented more 'realistic' beauty standards.But many of the people complaining failed to remember that slim women need representation too. Marks and Spencer prides itself on showing a diverse range of models - something which can be seen both on its website and social media channels.
A Marks and Spencer fan called Kate wrote: "Judging by the immediate, hyperbolic comments underneath any clothing ad showing a woman smaller than a size 14, it will come as news that slim women do exist, and do have spending power which companies wish to tap into. Not every model is going to look like you, nor is every model going to look like me, or like my friend, or your cousin.
Instagram Somebody else called Cull asked: "What happened to a variety of shapes and sizes? I was so impressed with your previous advertising campaigns. Yes this model is very slim but it would be useful to see the lingerie on different size models as well. Beautiful lingerie should be shown on everyone - slim is not the only gorgeous shape woman come in. X"
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