LVMH Moët Hennessy Louis Vuitton has named former Sephora executive Gonzague de Pirey as chief omnichannel and data officer. Effective June 1, De Pirey will succeed Michael David, who was named chief omnichannel officer in 2021.
Germany, steering the beauty retailer through the pandemic with initiatives that included launching social selling as a new sales channel.
He was subsequently named global senior vice president new ventures at Sephora, initiating new partnerships including“He has extensive experience in omnichannel business across industries and countries. As the leader of Sephora’s new ventures, he has shown the ability to drive breakthrough initiatives for our customers and business.
De Pirey will manage a team that includes Olivier Astié, omnichannel and e-commerce director; Anca Marola, chief data officer; Camille Canque, LVMH client services general manager; Lan Luan, senior vice president digital, Asia Pacific, and Larissa Higgins, vice president digital, North America. “His teams will work with innovation thought leading companies, and with our maisons to offer a more integrated and elevated experience to customers across touchpoints, and to increase the efficiency and responsiveness of the supply chains,” LVMH said.
De Pirey has worked as a senior executive in industries including retail, high performance materials and commodities in France, Russia, China and Germany.
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