Luxury Brands Play Key Supporting Role During Platinum Jubilee Weekend

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Luxury Brands Play Key Supporting Role During Platinum Jubilee Weekend
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British and international luxury brands, including Burberry, Charlotte Tilbury and Moët & Chandon, played a small, but significant, role in the Platinum Jubilee celebrations.

Preparations for the Queen’s Garden at the Tower of London. The design was inspired by Norman Hartnell’s coronation dress for Queen Elizabeth.While the British government earmarked 28 million pounds for many of the Jubilee events, Sunday’s pageant was the result of private fundraising efforts by theAs part of its support for the Jubilee weekend,

The brand also teamed with primary school children to create artwork and messages for the queen, marking her many decades on the throne. It worked with children at Armley Park Primary School in Leeds, near to Burberry’s Yorkshire factories.The children’s creations have been enlarged and displayed on more than 80 bus stops throughout central London, where the Platinum Jubilee Pageant took place.Pageant, and has also created themed collections and accessories to mark the occasion.

Another luxury name provided creative inspiration, rather than financial support, during the Jubilee celebrations: the queen’s longtime couturierHartnell’s design for the queen’s coronation dress is the centerpiece of Superbloom at the Tower of London, which runs until September.

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