Luminary officially launched its ad-free podcast subscription service yesterday:
. Luminary already has 40+ original and exclusive shows from creators like Lena Dunham and Trevor Noah, as well as exclusively licensed shows from celebrities like Russell Brand. Some major podcast players — like Spotify-owned Gimlet Media and The New York Times, for instance — are holding off on licensing their content to Luminary. That said,
Podcast fans tend to be affluent, avid consumers of the format, meaning they're likely willing — and able — to pay for high quality content delivered in a smooth manner. In the US,
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