'I feel like you can dissect the collection and there could be pieces that are for someone who's older, someone who's younger… It could be for someone who's into art or someone from the hood.'
Luar is a result of finding that community beyond Los Sures, of discovering different cultures and genres, of Lopez mimicking his surroundings, all of which eventually gave him the tools to hone in on and carve out his own aesthetic.Luar is for people who are confident enough to be comfortable in their own skin," says Lopez.
A Luar garment is always going to be more than meets the eye. Lopez enlists a Trojan horse approach to design that forces the viewer to interact with the clothes in order to fully comprehend the level of detail that goes into its construction. "If you're that girl and you really get it and you really see it, Luar is a highly detailed brand where you need to actually come, sit down, look at it and dissect it," he says.
With Luar, Lopez has also had to embrace balance beyond aesthetic purposes, hyper-aware of the commercial aspect of selling clothes. In doing this, he's been able to maintain artistic autonomy and have niche, recognizable Luar codes while still moving product and building his business. "As an artist, you really have to think about that because if not, you're not gonna survive. You're not gonna be a sustainable brand," he says.
Lopez had always been adamant about launching a successful handbag. He'd been sitting on the design for the Ana for a while, so for it to debut as an instant hit after the brand had been on pause put him right back into the game. It's also gotten a slew of celebrity endorsements , seen on Dua Lipa, Solange and Patti LaBelle.
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