Young coffee geeks are trying to lift the humble Robusta bean from the instant-coffee abyss. “Let’s take down the hierarchy!”
For decades the lowly Robusta coffee bean has been anathema to many American coffee companies. Though less expensive than the cherished Arabica bean, Robusta has a bitter taste that has been likened to burned rubber.
No wonder that Peet’s Coffee notes on its website that Robusta has “never been on the menu,” and that Dunkin doesn’t serve it in the U.S. or most international markets. Starbucks says the bean’s “less refined flavor is absolutely the reason we don’t even touch it.”
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