Jodie Huang, the manager of consumer insights for Mindshare, says the benefits of new tech are leaving lower income groups behind, and it's not good news for brands.
Courtesy of Jodie HuangIn this opinion piece, he writes that poor people without access to technology are falling even further behind — and this group is often in the blind spot of companies and marketers focused on the next big thing.
Marketers must be aware of the impact their brand has on those on the margins of society, he concludes.Society has always been divided into haves and have-nots, but as technology becomes more important in our everyday lives, those without access to the latest are falling even further behind. Beyond the obvious difficulties of being poor, this group is often in the blind spot of companies and marketers focused on the next big thing.
The benefits of new tech like electric vehicles and cashless payments tend to bypass the underprivileged. Only those who can afford the upfront cost of switching to EVs and solar panels will reap the savings. While more retailers are adopting cashless options to speed things up, 63 million American households are underbanked, without access to the bank accounts needed to use that service.
In an interesting reversal, we see affluent Americans spending less time with media overall — at an aggregate, spending four hours less per week with media across devices. This trend extends to kids from wealthier families who are also spending less time looking at screens. They have more means to go out and experience real-world activities, while screens for the poor serve many purposes from being babysitters to the main source of entertainment.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
U.S. Stocks Close Sharply Lower on Renewed Trade AnxietyU.S. stocks declined, extending a turbulent streak of trading, after officials in Beijing and the White House exchanged fresh threats in a trade fight that many fear could crimp growth. The Dow closed more than 600 points lower and Nasdaq suffered its worst decline since December.
Weiterlesen »
Stock market opens sharply lower as U.S.-China tariff battle intensifiesU.S. stocks fell sharply at the opening bell Monday after China retaliated for the Trump administration's decision last week to raise tariffs on Chinese...
Weiterlesen »
Asian stocks move lower Monday as markets react to failed U.S.-China trade talks in WashingtonShares were mostly lower in Asia on Monday after trade talks between the U.S. and China wrapped up Friday without an agreement.
Weiterlesen »
Treasury yields move lower on US-China trade tensionsU.S. government debt prices were higher on Monday as concerns over the ongoing trade war between the U.S. and China took center stage.
Weiterlesen »
Dow heads more than 300 points lower as stocks brace for worst week of 2019U.S. stocks skid to an intraday late-morning Friday, with major indexes heading for their worst weekly return this year after the Trump administration raised...
Weiterlesen »
U.S. oil benchmark ends slightly lowerOil futures ended with a small loss Friday. 'The key factor moving forward is the extent to which markets are currently pricing in Iranian supply...
Weiterlesen »
Vanguard’s CEO Looks to Lower Cost of Financial Advice, Considers Alternative ProductsVanguard CEO Tim Buckley reiterated plans to invest more in the company’s financial advisory business, using technology to compete but also eventually offering other advisers access to that technology to grow their own businesses.
Weiterlesen »
Europe markets set to open lower as trade fears mountEuropean stocks are set to open lower Thursday morning as trade tensions between the U.S. and China ratchet up.
Weiterlesen »
US futures point to a lower open as trade tensions continueU.S. stock index futures were lower on Thursday morning, as market participants continued to monitor trade relations between the U.S. and China.
Weiterlesen »
Stocks open lower as U.S.-China trade tensions intensifyStocks opened with losses Thursday as trade tensions between the U.S. and China appeared intensified. The S&P 500 fell 22 points, or 0.8%, to 2,857,...
Weiterlesen »