Louis Vuitton will stage an immersive, Instagram-ready exhibition covering its collaborations and featuring the debut of its artists-designed bags.
A look at Louis Vuitton's limited-edition ArtyCapucines handbags in collaboration with six global artists including L.A.’s Alex Israel and Jonas Wood. is continuing its international love affair with Los Angeles. But how does a luxury label follow its spring release of a trio of California-inspired unisex fragrances, with their vivid individual packaging and embellished leather monogram travel case designed by L.A. artistAnd the recent debut of a colorful travel book about L.A.
An artist rendering of the upcoming “Louis Vuitton X” exhibition in Beverly Hills. The exhibition opens to the public on June 28. The exhibition, billed as the brand’s biggest global event of the year, will take over a Beverly Hills building previously occupied by Brooks Brothers at 468 N. Rodeo Drive. That building, which has a 12,171-square-foot ground floor and a 10,080-square-foot mezzanine level, sold for $245 million in September. According to real-estate data provider CoStar, the building’s owner is LVMH Moët Hennessy Louis Vuitton.
There will be a Colette-curated pop-up store on-site with Louis Vuitton merchandise, including the ArtyCapucines collection.The exhibition itself will take up nine rooms over two floors of the Rodeo Drive building and it will be a showcase for more than 180 items from Louis Vuitton’s archive. Plans call for it to include digital elements, and each room will be dedicated to a theme such as Louis Vuitton on the red carpet, the new ArtyCapucines collection and Louis Vuitton’s signature monogram.
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