What's in store for Lotus under its cash-rich owners Geely? We reveal its future plans beyond the controversial Eletre SUV –
This all sounds very promising, with the funding to support it set to be bolstered as Geely investigates an Initial Public Offering for its China-based Lotus Technology division, of which it owns a 70 per cent stake. This would raise in the region of £5-6billion, the continued investment enabling Lotus to reach its 100,000 vehicle sales target by 2028, with a 90/10 per cent split between SUVs and sports cars.
The Evija has provided a huge learning curve as to what is possible in the low-volume, bespoke manufacturing world and with it has brought to Hethel a team of craftspeople who have the ambition, the knowledge and the resources to bring to life the wishes and dreams of customers. We’re talking beyond JPS Edition Emiras here.
Also falling under Lane’s remit will be the responsibility to create the limited edition models that go part and parcel with today’s product- line strategy. In the recent past the continuous run-out of Elise/Exige/Evora ‘specials’ will have tarnished the format for some, but the team is aware of this and knows what to avoid.
With so much being invested at Hethel, Lotus is keen for customers and fans to visit the venue, where driving experiences, motorsport and the Lotus Driving Academy now also fall under the Advanced Performance umbrella. Speaking after his appointment, Lane said: ‘Working in tandem with the hugely experienced Lotus Design team and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honouring our illustrious past.’
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