Lordstown Motors electric pickup to rival Tesla Cybertruck - Business Insider

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Lordstown Motors electric pickup to rival Tesla Cybertruck - Business Insider
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A new electric pickup truck will beat Tesla's Cybertruck to market. Here's why Lordstown Motor's Endurance could be a major threat.

However, Lordstown Motor claims the Endurance has one thing the other electric pickup trucks don't: it's the first commercial car to have four in-wheel hub motors that allow the truck to operate better in "sticky, muddy, or slippery" environments.

The four in-wheel hub motors also increases the car's control while decreasing its number of operating parts, allowing the Endurance to have the lowest amount of moving components in any vehicle currently on the market, the automaker claims. This also gives the pickup truck lower ownership and maintenance costs.

The Endurance will be produced in Lordstown, Ohio in a 6.2 million square feet production space that has the ability to create 420,000 vehicles annually. Take a look at the truck, which has a starting price of $52,500: Like Tesla's Cybertruck, the Lordstown pickup truck has a range of over 250 miles and a towing capacity of 7,500 pounds.

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