LOQ is Lenovo's new aggressively priced PC gaming brand | Digital Trends

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LOQ is Lenovo's new aggressively priced PC gaming brand | Digital Trends
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Lenovo is announcing new budget gaminglaptops desktops as part of the LOQ brand.

LOQ, pronounced “lock,” is a weird name, yes, but it’s the name of a new brand in the world of PC gaming from Lenovo. You might wonder — don’t we already have Legion? Lenovo’s Legion brand has made a name for itself over a number of years, especially in the world of gaming laptops.

Related Videos So, obviously, the idea of having an affordable subbrand for entry-level gaming laptops is hardly a new idea. But Lenovo is hoping its aggressive pricing and pedigree with gamers will make LOQ stand out. Of the two chassis to choose from, the 16-inch model is the more advanced option. It uses a more modern 16:10 aspect ratio display, meaning more screen real estate in a similar overall size and a smaller lower bezel. It also comes with a 1080p webcam standard in all configurations, whereas the LOQ 15/15i start at 720p in the entry-level configurations.

In terms of design, the LOQ laptops share a lot in common with Legion. The two color options are both shades of gray, much of the I/O is located in the rear, and it even uses the same exact keyboard. The layout still gives you a number pad off to the right, lit by four-zone backlighting . A large touchpad is included below.

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