Do you know the highest grossing movie franchise in history? That’s easy, “Avatar.” What about the record for the most balloons popped in one minute by a pogostick?
This year’s book is balanced between zany items — most hula hoops spun simultaneously on stilts — to serious science, like heaviest starfish. There are visits to history — pirate ships and shipwrecks — and pages devoted to record-breakers, like musician Elton John and tennis player Shingo Kunieda.
The team at Guinness World Records get about 100 applicants a day and reject some 95%. Submissions, on the whole, must be measurable, breakable and provable. They may not impinge on someone else’s human rights or hurt an animal. And each book is curated annually, so twerking records, a thing just a few years ago, get replaced by TikTok records.
“It’s really aimed at reluctant readers. It’s lots of little chunks and trivia and nuggets. The designers agonize over every spread and they start from scratch every year. We throw the whole thing away in terms of the design,” says Glenday. “What these guys did was create a book that says, ‘We’re going to reflect back what people are actually doing in the world.’ And so what they inadvertently created was an annual snapshot of the world.”
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