Burger King went with a meatless menu for a month at its flagship storefront in Leicester Square, London, apparently to check the public’s appetite for no-meat fast food.
The Guardian
that Burger King’s experiment reflects the public’s embrace of vegetarianism. The meatless menu will appeal to a wide range of people who aren’t vegan or vegetarian to begin with, he said.The Guardian“There’s no point starting a vegan chain because once McDonald’s figures out how to make a good vegan burger, they will think: ‘What’s the point in the cost of keeping all these animals when we can make it just as good and grow it in the ground?’” he said.
“Not too long from now, people will be getting their burger and it’ll be a vegan one and that’ll be the norm and they won’t think any different.”Tasting Table. “Success Of Burger King UK's Meat-Free Trial Means Good Things For Vegans”“Burger King ends all-vegan London branch trial amid prediction trend will become norm”